Privacy Policy

Last Updated: January 7th, 2026
Smart Elements LLC · heroelements.com

This Privacy Policy explains how Smart Elements LLC, operating the ELEMENTS brand at heroelements.com ("we," "us," "our"), collects, uses, shares, and protects your personal information when you visit our website, purchase our products, or interact with our community and content.

We believe in radical transparency, the same standard we apply to our ingredient labels, we apply to how we handle your data. No hidden practices. No vague language designed to confuse. If you have any questions after reading this, contact us at hello@heroelements.com.

1. Information We Collect

Information you give us directly

Name, email address, and password when you create an account
Shipping address, billing address, and payment details when you place an order
Phone number, if provided at checkout
Messages you send via email, contact forms, or customer support
Survey responses, community contributions, or feedback you share with us
Marketing preferences and communication choices

Information collected automatically

IP address, browser type, and device information when you visit our site
Pages visited, time spent on pages, and navigation behaviour (via cookies and analytics)
Referring URL, how you arrived at our website
Purchase history and subscription activity
Approximate physical location derived from your IP address or device signals

Information from third parties

Payment processors (Shopify Payments, Stripe) confirm payment status, we do not store full card numbers
Social platforms if you engage with our content or connect via social login
Marketing and advertising partners if you click through from an ad or email campaign
Partners and referral program members

2. How We Use Your Information

To fulfil your orders and manage your subscription
We use your name, address, and payment information to process orders, arrange delivery, handle subscription billing, and send you order-related communications.

To provide customer support
We use your contact information and order history to respond to your questions, resolve issues, and improve your experience with ELEMENTS.

To send marketing communications
With your consent, we may send you emails, SMS messages, or other communications about our products, community updates, and the healthy hustle movement. You can opt out at any time, see Your Choices below.

To personalise your experience
We use browsing and purchase data to show you content, offers, and recommendations that are relevant to you.

To improve our products and services
We analyse usage data to understand what is working, identify areas for improvement, and develop better products and content.

For security and fraud prevention
We use technical and behavioral data to protect against fraudulent transactions, unauthorised account access, and misuse of our services.

To meet legal and compliance obligations
We may process and retain your data as required by applicable law, regulatory requirements, or to respond to valid legal requests from authorities.

3. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, and similar technologies to collect information about how you interact with our website. This includes browser type, pages visited, time spent, content clicked, and advertising responses.

Cookies help us: keep the site functioning correctly, personalise your experience, analyse usage patterns, measure the effectiveness of marketing campaigns, and serve relevant advertising.

We use Google Analytics to understand site usage. You can opt out of Google Analytics data collection at: tools.google.com/dlpage/gaoptout

Most browsers allow you to decline or manage cookies in your settings. If you choose to disable cookies, some features of the site may not function as intended.

We respond to browser do-not-track signals where required by applicable law.

4. How We Share Your Information

Service providers and contractors
We share information with companies that help us operate our business, including Shopify (our e-commerce platform), payment processors, shipping providers, email delivery services, analytics providers, customer support tools, and marketing platforms. These providers are contractually required to handle your data securely and only for the purposes we specify.

Advertising partners
We may share data with advertising networks and social media platforms to serve you relevant ads and measure campaign effectiveness. This may include cross-context behavioral advertising. See Your Choices below to opt out.

Professional advisors
We may share information with accountants, lawyers, auditors, and financial institutions as required to support our business operations.

Government and legal authorities
We may disclose your information if required by law, legal process, or valid requests from public authorities. We will always act in accordance with applicable law.

Business transfers
If ELEMENTS is acquired, merged, or undergoes a significant business transaction, your personal information may be transferred as part of that transaction. We will notify you of any such change via the email address on your account.

With your consent
We may share your information in other circumstances with your explicit consent.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we delete or anonymise it securely.

6. Security

We use reasonable organisational, technical, and administrative measures to protect your personal information. Our store is hosted on Shopify, which maintains industry-standard security practices. However, no data transmission or storage system can be guaranteed to be 100% secure. If you believe your interaction with us has been compromised, please contact us immediately at hello@heroelements.com.

7. Third-Party Services and Links

Our website may contain links to third-party websites and services. This Privacy Policy does not apply to those sites. We are not responsible for the privacy practices of third parties, including social media platforms, payment processors with their own interfaces, or any other external services. We encourage you to review the privacy policies of any third-party services you use.

8. Children's Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. Your Choices and Rights

Marketing communications
You can opt out of marketing emails at any time by clicking the unsubscribe link in any email we send. To opt out of SMS messages, reply STOP. Opting out of marketing does not affect transactional communications such as order confirmations.

Account information
You can update your account information at any time by logging into your account at heroelements.com.

Targeted advertising
You can opt out of interest-based advertising through your browser settings or via optout.aboutads.info and optout.networkadvertising.org. We also process Global Privacy Control signals in jurisdictions where required.

Data rights (UK and EU residents)
If you are located in the United Kingdom or European Union, you may have the following rights under applicable data protection law:

The right to access the personal information we hold about you
The right to correct inaccurate or incomplete information
The right to request deletion of your personal information
The right to restrict or object to certain processing
The right to data portability
The right to withdraw consent where processing is based on consent
The right to lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at hello@heroelements.com. We will respond within the timeframe required by applicable law.

US consumer rights (California and other states)
If you are a US consumer in a state with applicable privacy laws (including California, Colorado, Connecticut, Virginia, and others), you may have the right to: know what personal information we collect and how it is used; correct inaccuracies; request deletion; receive a portable copy of your data; and opt out of the sale or sharing of your personal information for targeted advertising.

We do not sell personal information as defined under applicable US law. To make a privacy request, contact us at hello@heroelements.com. We will verify your identity before processing the request.

10. International Data Transfers

We are based in the United States and our services are operated globally. If you are accessing our services from outside the US, including from the UK or EU, your information may be transferred to and stored in the United States or other countries. Where required, we implement appropriate safeguards for such transfers in accordance with applicable law.

11. Sensitive Information

We ask that you do not send us sensitive personal information (such as health or medical details, social security numbers, racial or ethnic origin, political opinions, or financial account credentials) through our standard contact channels unless specifically requested. Our products are food supplements, we do not need your medical history to process your order.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The Last Updated date at the top of this page indicates when it was last revised. Any material changes will be communicated to you by email or by a prominent notice on our website. Your continued use of our services after changes are posted constitutes acceptance of the revised policy.