Anton has built companies before, but success always came at a cost: burnout, exhaustion, and no room for life outside of work.

Now he is asking a new question, can you build something truly big without burning out? He doesn’t have the answer yet, but he is willing to test, to experiment, and to try.

Bogdan has spent 15 years exploring how to stay clear and strong in the middle of stress and chaos. He has tried extremes, but what lasts are simple, natural, and kind routines.

ELΞMΞNTS is his continuation of that search, creating tools that respect the body and support performance without compromise.

Sofija believes marketing should not make people feel small, pressured, or not enough. Even in wellness, too many brands sell stress relief by creating more stress.

With ELΞMΞNTS, her mission is to build marketing that feels good, respectful, uplifting, and clear. Products do not fix people, but they can support healthier habits if you choose them.