Our Story – Why ELΞMΞNTS Exists

WHO WE ARE?

Two Founders Who Enjoy Creating Products

We've spent our entire careers building companies. Some failed, some got acquired, some are still running. We keep going because we love making things people actually use. ELEMENTS is the company we wish we had through all the others.

FATHER FIRST, BUSINESS OWNER SECOND

Anton ZApolskyi

Serial entrepreneur based in Europe, building companies since 2009. He's tried every niche, from B2C startups to B2B production. One of them is the factory where we make ELEMENTS.

He builds because he wants to give his family everything. But actually be home for dinner. The healthy hustle is how he does both.

Join Anton’s journey:

MAKER FIRST, BUSINESS OWNER SECOND

Bogdan suchyk

Serial entrepreneur based in California, building software companies since 2008. The last product he built was analytics for gamers. He won TechCrunch Disrupt SF with it and ended up selling it for eight figures.

He keeps building because he enjoys creating something people actually use and can fall in love with. When he's not building, he's probably gaming.

Join Bogdan’s journey:

EVERY COMPANY, EVERY STAGE

Something Always Felt Off

We loved what we were building. But no matter how things were going, the same problems kept showing up. We didn't have a name for it yet. We just knew it kept happening.

we were stressed.

Every business came with high-stakes decisions and stress that kept growing. It never stayed at work. It bled into our evenings and the conversations we were only half present for.

we couldn’t sleep.

The stress followed us to bed. We'd lie there running through everything we did and everything we still had to do. Wake up at 2am with our minds already racing and never fall back asleep.

we were drained.

Bad sleep meant waking up without energy. Coffee didn't help. By lunch, we didn't have the mental energy to make a single important decision. So we'd push it to tomorrow.

WE couldn’t focus.

By mid-afternoon, we were rereading the same email three times. We'd give up on the important stuff and fill the rest of the day with random tasks just to feel productive.

it was hard to build, so we WEre even more stressed.

We were stuck in the grind cycle.

THERE HAS TO BE A BETTER WAY

The Healthy Hustle Alternative

After facing the reality of the grind cycle, we asked ourselves a simple question. Can you build something ambitious without it costing you your health, your relationships, and your presence? We believe the answer is yes.

Work Smart,
Not Hard

Hard work is overrated. We've worked hard on companies that failed and worked smart on ones that succeeded. What matters is working on the right things, not working more hours.

Take Care of
the Builder

You are the most important asset in your business. If you break down, everything breaks down. Taking care of your mind and body isn't a break from building. It's how you build better.

Stay
Ambitious

The healthy hustle isn't about slowing down or settling for less. It's about building just as big without the grind cycle being the price of admission.

Never Forget
Why You Started

Everyone starts a business for a reason. Family, freedom, money, the love of creating something new.

It's easy to get lost in the grind and forget why you started. The healthy hustle means protecting that reason and actually enjoying what you're creating along the way.

More Good
Days

Life has two seasons. Good days and heads-down days. Both are fine. Our goal isn't perfection or optimization. It's just more good days.

A glass of wine, staying up too late before a deadline, a missed workout. None of it matters. Just get back on track tomorrow.

OUR MISSION

“help business owners, including ourselves, to build big and ambitious businesses in a healthy way”

OUR FIRST STEP

A Support System You Actually Enjoy

We needed something for our body and mind that we'd actually stick with. Even on the most heads-down days. So we made supplements in a gummy form. One for each stage of the Grind Cycle.

GET THE HERO STACK

QUALITY YOU CAN TRUST

We Made These for Ourselves First

That changes everything about how a product gets made. What goes in, how much, what gets cut. When you're your own first customer, quality stops being a marketing decision and becomes personal.